120 : Naming Expert – Alexandra Watkins of Eat My Words

Alexandra Watkins has turned her passion for naming things into a dream job. As Chief Innovation Officer of Eat My Words, she is a nationally known naming expert and has generated thousands of brand names for everything from potato chips to microchips. Some of her successes included the robotic vacuum name NEATO, frozen yogurt franchise SPOON ME, and a language school in Colombia named GRINGO LINGO. She is the author of the upcoming book, “Hello, My Name is Awesome…. How to Create Brand Names That Stick,” which is available on Amazon.