139 : The Netflix of Fashion: Rent frock Repeat CEO Lisa Delorme

Join the Biz Chix Community Lisa Delorme, is Co-Founder and CEO of Rent frock Repeat. After spending 14 years working for Fortune 500 companies such as Coca-Cola, Xerox and Education Management Corporation, Lisa was ready for a new challenge. Relying on her experience and encouragement from friends and family, she subdued that voice that said “what if this doesn’t work and you fail” and replaced it with the louder voice screaming “you’ll regret never trying” and with her friend, Kristy Wieber, opened Rent frock Repeat’s doors in May of 2011. When her inner lizard brain kicks in from time to time (see Seth Godin’s great Ted Talk) she reminds herself that there is nothing scarier than not trying. Her purpose in sharing her story is to let others know we ALL get scared but it’s what we do with that fear that counts. Rent frock Repeat (RfR) gives women the ability to translate their high fashion wish list into reality without the buyer’s remorse. A virtual closet of rentable wears, the boutique allows women to experiment with new looks, dress in the most up-to-date luxury collections, and look their very best for every special occasion – all without cluttering their closets or credit card bills. As a collaborative consumption company, RfR and its members are proud to be reducing fashion’s carbon footprint; one time use frocks are being loved and shared by many. Our partners and designers are proud to be given the opportunity to design high quality products that are now accessible to many vs. having to focus on reducing costs to create less expensive options for the masses. Shownotes: BizChix.com/139