207 : Productive Social Media with Edgar CEO Laura Roeder

The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix - A podcast by Natalie Eckdahl, MBA

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Hear how to save time on social media for your biz without sacrificing quality. MeetEdgar.com CEO, Laura Roeder shares how her software as a service (SaaS) biz she launched with her programmer husband has grown to a team of 16 and $2M in annual revenues in less than 2 years.   Inside This Episode: 5:40 Laura shares her family background   8:25 How she graduated college early   12:42 B School partnership with Marie Forleo   18:05 LKR Social Media   20:29 Laura’s whirlwind romance   21:45 The birth of Edgar   27:53 Working out differences with husband-business partner   31:50 Social media scheduling & posting tips   45:09 Tips on hiring a nanny Laura Roeder is the founder of Edgar, a new social media automation tool designed to prevent updates from going to waste. Since 2009, she’s been teaching entrepreneurs how to harness the power of social media marketing and create their own fame at LKR Social Media. Laura was named one of the top 100 entrepreneurs under 35 in 2011, 2013 and 2014 and spoke at the White House about the value of entrepreneurship. Laura has spoken at numerous influential industry conferences including, BlogWorld, The South by Southwest Interactive Conference, Real Estate Connect, The Social Communications Summit and Blogher, discussing online marketing, social media, and personal branding Connect with Laura Website: MeetEdgar Website: LKR Social Media Twitter: @lkr Facebook: facebook.com/LKRsocialmedia Google+: plus.google.com/+LKRsocialmedia Pinterest: pinterest.com/lkrsocialmedia LinkedIn: linkedin.com/in/lauraroeder YouTube: youtube.com/user/GetTheDash Get the Free 7 Days of Action Course Thank you so much for listening.  If you enjoyed the episode, please consider subscribing in iTunes  and Stitcher and leaving a rating and or review.  This helps us continue to be featured in New & Noteworthy so that more people can find us. Click here to join the Biz Chix community (free) and get an invitation to our Private Facebook Group for Female Entrepreneurs