223: [On Air Coaching] Should I Launch a Podcast? with Dr. Blair Thielemier

In today’s episode, Natalie coaches one of her clients, Blair Green Thielemier, PharmD, about whether or not she should launch a podcast. Blair works full time as a pharmacist and is the founder of Pharmapreneur Academy, an online teaching platform that guides pharmacists entrepreneurs through the process of building a pharmacy consulting business. She is also the author of How to Build a Pharmacy Consulting Business and guest host on the Pharmacy podcast. Blair shares how she launched her online business while balancing a full-time job and a young family.  Even if you don’t plan to launch a podcast, the principles Natalie shares in this episode can be applied to launching any type of program in your business.    Skip straight to the PODCASTING conversation at time stamp 25:00.    Key Takeaways:    [6:23] Natalie introduces Blair Green Thielemier.    [7:41] What Blair was like as a little girl.   [10:35] Blair shares what she does as a pharmacist consultant and coach.   [14:10] Natalie shares Blair’s success in building a minimum viable business.   [18:13] How is one-on-one work beneficial to your business?   [19:12] Blair talks about her different streams of income.   [20:22] Are you using the right social media strategy for your business?   [21:42] Why it is important to build an email list from the beginning.   [25:45] Should Blair launch a podcast?   [30:35] Natalie shares how she consciously choose to change her podcast to align with her business goals and the work that goes on behind podcasting.   [41:40] Blair quizzes Natalie on how she prepares for a podcast.   [43:06] How might a sponsored podcast vary from a typical podcast?   [47:05] Natalie recommends that Blair start with a podcast that relates to her current business or to her future business goals.   [50:05] Blair shares an experience that made her want to start her own podcast.   [51:08] How podcasting can be used as a networking tool.   [52:12] Natalie encourages Blair to be intentional with starting her podcast and shares ideas for getting started.   [56:13] Natalie addresses specific questions Blair has about launching a podcast. [1:03:41] Understand your audience and cater your podcast to their needs. [1:06:05] Blair shares some of her hesitations with launching a podcast and gets advice from Natalie on interviewing skills, strategy, opportunity cost, branding, and hardware.   Mentioned in this Episode: BT Pharmacy Consulting Website Pharmapreneur Academy Blair’s book, How to Build a Pharmacy Consulting Business Pharmacy Times Blair on LinkedIn Libsyn Canva Podfly Music Radio Creative   Work with Natalie If you are struggling in your business and don’t know what to focus on or if you have a business or new product idea and just want someone else to bounce the idea off of, I would love for you to book a 90 minute strategy session with me. There is no long term commitment and it is the most affordable way to work with me.   I do these with entrepreneurs at all stages and have also been working with podcasters who want to align their podcast to their business or find a way to monetize their podcast. Click here: Bizchix.com/workwithme This content originally appeared on BizChix.com.