513: Should You Specialize and/or Niche Your Business?

Trying to grow and scale a generalist business can be hard and can also confuse your network. Choosing to specialize or niche in your business can make you more referable and help you stand out from the crowd.  Today, I’m explaining how niche and specialize are different from one another and what it looks like to do both in your service-based business. I’m also sharing which is my favorite and why getting more specific with who you serve and what you offer can help you scale to multiple 6-figures.  Reserve your seat in our complimentary workshop The Automatic Yes Framework on March 10th. CLICK HERE to appy now to work with Natalie in $ix Figures Lab enrolling for March 23rd. CLICK HERE to get all the links from this episode.   This episode was first published at BizChix.com/513. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or at BizChix.com/category/team.