Your Intro to Branding Class with Melanie Mitchell from The Sundae Agency

This episode is like your 'Intro to...' class at uni, and we're deep diving into the world of branding. Our professor? Melanie Mitchell, founder of The Sundae Agency (they do branding for stuff you eat and drink) and my work wife! While we have our own agencies, Mel and I collaborate on most of our projects, with me on words and Mel on branding. Branding can be a confusing topic if you're not in the industry or starting your first business, so Mel is break it down into bite-sized pieces and give you plenty of DIY tips along the way. In this episode, we cover: What the f*** is branding?Why it's so importantThe differences between DIYing, working with a freelancer and hiring an agency Uncovering your brand identity Why you need to identify brand values, mission and promise (and how to do that)Nailing your target audienceTone of voice, and where it fits Building strong visual brandingDeveloping concepts with moodboarding Choosing the right colours and fonts DIYing your logo And SO much more Don't forget to head to bossycreative.com to download my very free, very juicy guide to building a bold brand. It's packed with tips from Bossy.'s favourite creative experts - including a whole chapter on branding by our friends at The Sundae Agency. Download yours here.Bossy. Copywriting @bossy.copywriting InstagramThe Sundae Agency@thesundaeagency Instagram5 Steps to Mastering Moodboarding - The Sundae Agency BlogPinterest Behance Asana Slack HourstackIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.