The Whiskey Trip - Season 2, Episode 4: Brian Luftman, Co-Founder - Never Say Die Bourbon

This week on The Whiskey Trip Podcast, Big Chief takes you on a ride to England and introduces listeners to Never Say Die Bourbon. He chats with Co-Founder, Brian Luftman. Brian shares the story of a thoroughbred foal who was about to die and was given a shot of Bourbon to revive its spirit and a legendary journey would begin for a racehorse and a whiskey brand. Listen to how a Queen watches this American horse that’s 33-1 odds win one of the largest races in England. Throughout the show Brian and the big man sip and savor Never Say Die Small Batch. This Kentucky Straight Bourbon has a mash-bill of 75% corn, 21% rye and 4% malted barley. At 95 proof Big Chief likes the sweetness of this whiskey reminding him of a caramel kettle corn sweetness and orange zest. This ride on The Whiskey Trip showcases how horse racing and Bourbon whiskey are intertwined in history. Cheers!