Ep #83 When Telling A Story Isn't Just Telling A Story: The Power of Metaphoric Communication

1. What is important about stories, and metaphors in communication? When someone studies the great communicators, past and present, they all use metaphors and analogies to illustrate their points. Metaphors compare things that are less understandable to familiar things. They create new meanings, make complex ideas understandable, motivate interest, and influence ideas. They create images that people can understand rather than literal words2. Wh...