Episode 138: The Biggest Pricing Mistakes You’re Making as an Entrepreneur with Katie Wussow

As a designer, you’ve already developed your craft and skill, and are able to create masterpieces with every little time and effort, but are you appropriately pricing yourself? Oftentimes, we mistakenly link pricing to the level of time and effort that we put in, which leads us to undervalue what we do. Katie Wussow joins us to highlight the biggest pricing mistakes you’re making as an entrepreneur. Undervaluing Your Work When you’re doing work you love, that you’re talented at, you tend to undervalue it. Yet the reason for this is because you’ve spent so much time developing a skill and talent. In turn, this mindset causes you to make mistakes in your pricing structure. Your Pricing Doesn’t Drive the Sale We’ve all experienced pricing based objections, which leads to us as entrepreneurs internalizing that feedback as a need to reduce our pricing. Lowering your price can take a few different forms in order to meet the budget of your lost clients, but 99% of the time, it’s not because you’re pricing is wrong. The two primary reason you’re missing the sale is because your leads aren’t qualified or you’re not communicating what it is that you do. Understand what you’re going to offer for your price. CATCH THE SHOW NOTE BREAKDOWN 1:34 – Get to Know Katie 4:01 – How Katie Helps Businesses 6:30 – Mistakes in Pricing 9:17: – Two Primary Reasons People Don’t Book 1. Your leads aren’t qualified.2. You haven’t learned how to communicate the value of what you do. 22:35 – Bypassing Mistakes and Focusing on Growth1. Change your paradigms around pricing.2. Know your ideal client.3. Know your numbers.  31:26 – Encouragement in Pricing Adjustments RESOURCES MENTIONED @katiewussow katiewussow.com The Game Changer Podcast with Katie Wussow Freebie: Mini Course on Pricing Episode 132: How to Break Up with Negative Money Mindset with Caroline Van Etta’s Episode FOLLOW ALONG Brand Strategy Podcast Instagram Pinterest Leave a Review! LIKE THE SHOW?