Episode 149: How to Create a Wildly Popular Online Summit for Designers with Franzine Mackley

As a designer, you’re probably involved in some sort of community in the industry. Whether it originated online, on social media, or in-person, growing a community and leaving an impact is important for entrepreneurs. Franzine Mackley of Breezy Camper joins us to chat about her wildly popular design summit, Scale with Ease. From where the concept began, to how she executed it, to where it’s grown, listen in as she highlights the biggest mindset shifts she’s had to overcome since launching her wildy popular online summit! “Walking through challenges helps me to feel more confident in my own ability and capable of sharing and encouraging others on what not to do based on mistakes.” Mindset Shifts to Make Right Now Your mindset can truly impact the way you view yourself, your accomplishments, and your community. Take a look at the following mindset shifts you need to consider making in order to take steps to launching something you believe in. Get out of your own head. Sometimes you’re the reason you can’t move forward with an idea or execute a concept. Oftentimes, we find ourselves loathing in self-doubt, when in actuality, we’re capable of the growth we want. You’re good enough for this. Let me say that again. You’re good enough for this. Believing in yourself in one of the toughest battles we as designers struggle with, but it’s time to go after what you want, because you deserve it. Vanity metrics don’t speak to your skillset. In today’s world, we’re bombarded with imposter syndrome, believing the concept that if we don’t have the largest following, or the likes, or the fans, then we shouldn’t take the next step in our business. That thought is just simply not true. Let go of the mindset that vanity metrics are important. Take Brave Action Once you’ve overcome the mindset shifts needed to take the next step in launching your big project, it’s time to take brave action. Consider the goodness that you could potentially bring to this industry from whatever it is that you want to launch. For Franzine, she was able to build a community of designers and friends out of those she previously saw as competition. Make time today to take brave action. CATCH THE SHOW NOTE BREAKDOWN Get to know Franzine (2:29) Building Business Can Be Hard (5:21) Marketing Messages Have Changed (7:14) Challenges in Planning a Summit (14:15) Growth in Each Summit Round (20:14) Leading the Summit (23:49) Encouragement from Franzine (30:04) RESOURCES MENTIONED instagram.com/breezycamper Breezycamper.com scalewithease.com FOLLOW ALONG Brand Strategy Podcast Instagram