Episode 179 : How to Utilize Copywriting to Attract High-End Clients with Kayla Dean

Who is your website attracting to your brand? If you’re looking to attract a high-end clientele, it’s important to unite great messaging with website strategy and high conversion copywriting principles. In this episode, Kayla Dean of The Literary Co joins us to discuss how your website copy can attract or turn off your ideal clients! Listen in as she shares four mistakes in copywriting for high-end clients, along with her thoughts on DIY copy versus done for you copy! Copywriters aren’t just writing words, but working on developing a strategy for the words on a website. Mistakes in Website Copywriting for High-End Clients When we talk about copywriting for high-end clients, it’s important to really understand what you need to look for and avoid when writing your website copy. Below are common mistakes we see business owners do when writing copy for their website. 1. Not being completely sure what “high-end” means to you. It’s important to determine what you mean when you say you want to attract a high-end client, because this can mean something different to every business. Similarly to defining your own success, determine what that ideal client actually looks like. 2. Not balancing SEO and Conversion. Both SEO and conversion strategy have a place on a website, which is why it’s so important to incorporate both with balance. Throughout the website, you’ll want to think about how people will convert, but also how you’ll organically get them on the site via search engine optimization.. 3. Being worried about longer copy. While being concise is key, don’t be afraid to go longer in your copy where it is warranted. 4. Trying to imitate influencers rather than focusing on what makes you unique. An influencer’s strategy is going to be very specific to them, rather than focusing on what you need. Getting Dreamy About Your Brand If you’re still stuck on how you’d define your high-end clients, do a journaling exercise: free write and get into the big picture ideas in your business. This gives you the opportunity to look back on what you’ve done, where you want to go, what you want to avoid, and just get dreamy about your business’ potential. DIY vs. Done For You Copywriting There is so much value in hiring a copywriting who can bring the strategy for search engine optimization and conversion. Whether you’re utilizing a website template or spending the money on a custom website, it’s important that the content you’re placing in the website is strategic and will sell your message to your potential clients. That being said, if you don’t have the means to invest in a copywriter right now, there are definitely some wonderful courses and programs to help guide you. Even if you’re not getting full custom copy for your website, it’s important to understand and educate yourself on how to create that copy. If you’re brand new to business and really just aren’t ready to invest in copywriting, that’s okay too. As long as you’re taking the time to think through your copy, it’s always something you can improve on or invest in later as well. Catch the Show Notes Get to Know Kayla (1:53) 4 Common Mistakes in Copywriting for High-End Clients (7:55) Getting Dreamy About Your Brand (11:53) DIY vs.