Episode 205: SEO Mistakes You Are Making on Your Sales Page with Pri Kruijen

Are you optimizing your sales page for search engines? Outside of live launching, what are your long-term strategies to growing your business. In today’s episode, Pri Kruijen joins us to share why you should be marketing through searchable content, the importance of quality over quantity, and what mistakes you’re making on your sales page! Pri Kruijen is an award-winning SEO expert who helps entrepreneurs efficiently market their business. Marketing through Searchable Content Searchable content is content that your create that is searchable through keywords, like blog posts, podcasts, and to an extent, Instagram posts. While it’s currently trendy to go through live launches, you can also focus on the longer term game of creating searchable content that allows your brand to reach an audience actively seeking content. The content you’re creating has a longer life than other marketing strategies and can even be updated over time as new data forms or you shift your services and focus. Essentially, marketing through searchable content allows you to funnel potential clients with authority because you’re providing them with the answers they were originally searching for. Quality over Quantity You don’t want to create for the sake of creating. The quality of the content is so important and you want to create content that will convert. Rather than focusing on blogging all the time, focus on the content you’re creating so your audience and potential audience can be served from it and eventually convert into paying clients. Mistakes You Are Making on Your Sales Page There are two areas in which people are making mistakes on their sales pages: SEO mistakes and CRO mistakes. Let’s review each of these and discuss what you should be doing instead. SEO Mistakes: While we see and understnad the importance of SEO, many brands aren’t using the proper tools to help in their SEO strategy. One of these tools includes Schema, which is a writeup language that allows you to get featured more on page one of Google. Once you learn how to use it, it can be very beneficial for your search engine optimization. Another mistake in the SEO space that brands are making is not doing keyword research. This can help you understand where your ideal client is in the journey and help you rank. Bonus tip: Don’t remove pages; adjust the content with a waitlist when we’re not enrolling. Pages need to be live for them to appear in google. Conversion Rate Optimization (CRO) Mistakes: In addition to SEO mistakes, many brands are making CRO mistakes. You want to remove any issues that may interfere with your conversion rates. A few things you should consider are: * Optimize your page speed* Data Collection: Google Anlaytics or Tag Manager* Testing for conversion Getting Started with SEO The very first thing you need to understand when it comes to Search Engine Optimization is knowing who your ideal client is—the more niche you get the more relatable your content will be. From there, you’ll want to determine where the client falls from unawareness to most aware and ready to take action with your product. Once you’ve created this, add in your keyword research and planning based on each phase here. You can also figure out what platforms they’re on.