Episode 251: The Power of Creating Clarity Around Your Specific Definition of Success with Adrienne Johnston

The Brand Strategy Podcast - A podcast by The Brand Strategy Podcast - Wednesdays

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Do you know what success means to you? It doesn’t have to directly tie to profit in your business, but finding clarity around your definition of success is life-giving in your business. In today’s episode, Adrienne Johnston joins us to share her experience in defining success in her own business, while explaining the value in defining that success based on an individual’s experience and needs. If today’s episode resonates with you and you want to show support for the show, here’s an easy way to do so: Buy Me A Coffee! Adrienne is a presentation designer who specializes in helping clients visualize their content in PowerPoint for the purpose of landing new clients, educating existing internal or external clients, or securing investment capital. With 15 years of experience in Marketing and Operations for small and mid-sized businesses, she understands the challenges of the keeping your audience engaged during a meeting – and the importance of doing so in order to reach your objectives. Her clients include Meta, Microsoft, Samsung and Marriott. The Power of Creating Clarity Around Your Specific Definition of Success When Adrienne first started her career, she was chasing a dream that other people had set for her. She was taking any type of client work she could get, constantly working, and wasn’t finding the freedom she wanted. This led to her building a business that she hated, sending her on a journey to finding clarity in the success she wanted. Imposter syndrome truly can take over in your business when you feel like you need to focus on what is bringing other people success. You can get focused on the wrong things—essentially forcing yourself to fail at the idea of success you actually have. Once Adrienne started her own journey into her career, she started to find her own path to clarity for success. If you’ve followed someone online and dreamt of their success, ask yourself why? But also ask yourself if the success they have achieved is actually want you want or if it’s just the idea of succeeding in your own business that you desire. Then you can find clarity in what success means to you. Clarifying Your Dreams Exercise Adrienne once heard a psychologist share this exercise: Imagine looking into a crystal ball and seeing what your life looks like in 10 years—where do you see yourself? What limitations are holding you back from achieving this? What fuels you? Brainstorm what you like and don’t like in your business. That clarity can help define your goals and plans for today. How to Create Clarity to Anchor Your Success While it is easy to let your limitations take over and keep you from achieving your success—there are a few considerations that will ground you in anchoring to your idea of success. * Listen to your instincts in regards to your boundaries. * Be proactive up front so you’re not adjusting or cleaning up on the back end. * Forgive yourself for past decisions that don’t currently align with serving you. You have the opportunity to grow within your business through boundaries and holding onto your idea of success. In every decision, you are exercising your decision-making muscles to train you to make them better long-term. This will take time in practicing and growing. The Shift in Success Clarity