Episode 253: Using Live Video To Boost Your Visibility As An Entrepreneur with Jourdan Guyton

Are your nerves and fears holding you back from using live video in your business? It’s time to release the hesitations that are keeping you from utilizing live video as a marketing channel in your business. Jourdan Guyton joins us in this episode to share how you can easily get started with live video and overcome those fears! If today’s episode resonates with you and you want to show support for the show, here’s an easy way to do so: Buy Me A Coffee! Jourdan is a Content Coach & Community Building Genius living in Los Angeles, CA! With over 10 years of experience in the entertainment industry her love for content is Indescribable. After starting her business Vera Jean Media in the height of the pandemic she aims to serve heart centered female entrepreneurs who desire to use social media content to amplify their gifts and make more money. Two years later, Jourdan has coached hundreds of women on how to make social simple and show up unapologetically. Vera Jean Media has generated multiple six-figures in the business and Jourdan has grown her online audience organically to over 80,000 amazing humans. Using Live Video To Boost Your Visibility As An Entrepreneur Jourdan launched her business in 2020—a year we all struggled through as business owners. She saw a need for social media services to businesses local to her that we trying to keep the doors open. She believed in herself and decided to go all in on this business by hiring a coach (which she charged to her personal credit card). That coach was very invested in Facebook, so Jourdan saw a lot of her clients coming from. She tested everything on Facebook—including going live. She decided to launch her first program through a live video training inside her coach’s Facebook group. Four people showed up—one person purchased her bootcamp. That’s an amazing conversion rate, so she decided to double down on it. That’s when she developed her own framework for going live. When you develop that framework, it becomes second nature to doing it over and over and over again. Overcoming Barriers to Going Live There are a variety of barriers that hold people back from going live online for their business—perfectionism is a big piece of that puzzle. As business owners, we want to come across as professional and put together, but the things that make us hesitate the most aren’t actually all that important. Kids crying, dogs barking, delivery drivers showing up, tech issues, and more can hold us back from finding the success that live video can bring us. Stop overthinking it. Marketing does evolve and we are in a space where marketing is so accessible. Rather than that “what ifs” of what could go wrong, shift that mindset to what could go right. Go Live with Intention If you’re ready to try live video out, go for it, but with intention. Pick something you love in your business, that you’re passionate about. Do something that will serve your audience, allow you to practice, and grow in your skillset over time. You can’t reach that level of comfort until you get started. Gearing Up to Go Live Online As you get more and more comfortable going live, one thing to consider doing is creating a “On Camera Ritual.” This is essentially a list of things you make that make you feel at peace. This could look like: