Episode 255: 5 Ways To Generate More Money With Your Website with Kristen Morris

The Brand Strategy Podcast - A podcast by The Brand Strategy Podcast - Wednesdays

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Is your website generating the money you want it to in your business? Today’s guest, Kristen Morris joins us to share 5 ways to generate more money with your website so that it’s working for you! If today’s episode resonates with you and you want to show support for the show, here’s an easy way to do so: Buy Me A Coffee! Kristen Morris helps online business owners create their websites and brands to elevate their online presence and impact. A self taught designer, she started learning web design over 6 years ago on nights and weekends while continuing to work her 9 to 5. 5 Ways To Generate More Money With Your Website What is your website guiding your audience to do when they land on your site? Is it driving them to purchase from you? Could it be? Let’s review 5 ways your website can generate more money and revenue for your business! Build a Strategy Behind Your Design While your website is made up of pictures and text, there is so much more that can go into a website’s design when you incorporate a strategy and a journey for your user. When a new user comes to your website, it should be strategic in guiding them through where you want them to go as a customer. This customer journey takes a little bit of strategy when incorporating it into the design elements of your website. Add CTA’s Throughout Your Website One of the biggest mistakes you can make in your website’s design and customer journey is not including CTA’s (Calls-to-Action). While it feels pushy to add CTA’s throughout your website, if you’re not doing it, they don’t know what action to take in order to work with you. Simplify your website and the CTA’s to make it easy for them to take the action they’re on your website for! Sell Digital Products You may see the popularity rising in digital products, and that’s because they work! Digital products are a simple way for you to generate more money in your business without having to commit too much time to them. From templates and downloads to mini-courses, these products are typically an up-front investment that generates revenue over time and you drive traffic to them! Include Your Services While it may feel self-explanatory, including your services on your website is a valid way to generate revenue in your business. If you’re not explaining what you do or how you serve your customers, you may not be generating the inquiries you need! Affiliate Marketing & Links While most of your revenue will require your own skills and time, affiliate marketing is a great way to generate passive revenue and you can include them publicly on your website. Consider all of the tools and softwares you as a business owner use or even what your clients use! By becoming an affiliate for those brands, you can create passive revenue each time someone uses your link to purchase! Turn Your Website Into a Money-Making Tool If you’re ready to turn your website into a money-making tool, whether you’re doing it yourself or looking for external resources to help you, make sure you take advantage of the free resources out there. If you feel like you have no idea what you’re doing, don’t feel bad about that—we all start somewhere! Kristen also has a free download called Pics for Clicks that shares 100 websites to find high quality photos an...