Episode 260: Using People-Led Marketing To Generate Leads

Have you become burnt out with your current marketing strategy? Maybe you’re simply tired and exhausted from the amount of work you’re putting in with very little results coming out. In today’s episode, I’m sharing about the marketing strategy I’ve implemented that is generating the most leads in my business: people-led marketing. Listen in as I share how genuine connections bring me referrals and energize me when it comes to marketing my business! If today’s episode resonates with you and you want to show support for the show, here’s an easy way to do so: Buy Me A Coffee! What is People-Led Marketing? If you’re anything like me, you are tired of using social media to generate interest in your services. This is where a people-led marketing can come into play. People-led marketing is an approach to marketing that leverages relationships, people, and human connection over things like algorithms or social media trends. To clarify, social media serves an important role in your business—I don’t want to discount that. It served me well for years and is where I initially built my business. Personally, I’ve reached a point where I don’t love it anymore. My ideal clients are feeling the same way. Using People-Led Marketing To Generate Leads My ideal client is looking to their network for referrals. They’re looking for the connection and relationship off-line. If you’re considering how people-led marketing could generate leads in your business, let’s review how to use people led marketing to generate leads for your incredible business. I believe that connection and community referrals can be such an incredible place to start. Whether you’re just getting started or you are an established business owner and you’re looking to diversify the way that you’re generating leads for your business, people-led marketing is for you. Let’s review the approach that I’ve been implementing and an approach that I believe can work for more and more businesses out there. Connecting with People: Talking to Your Network About Your Business It can sometimes feel easier to throw a few posts up online and get upset when it doesn’t do what you hoped. Deep, personal connections can go so much further though. People connecting with people is the first step to people-led marketing. Build those connections with your network and industry, see how you can support them, then they’ll be there to support you. These genuine connections are ultimately what generates leads in a people-led marketing strategy. Therefore, when it’s time to book more clients, reach out to your email list, your friends, and your network. Directly tell them rather than hoping they see it online. Data-Driven Decisions in Marketing While I’ve only recently put all of my efforts into people-led marketing, I started the approach a while ago. I’m a believer in data-driven decisions, which is why it was so important to me to track where my leads were coming from. Referrals are hands down, my biggest lead generation source in my business. This is from industry friends, clients, podcasts, teaching opportunities, etc. Because of this, I decided to create a branding referral network. The Branding Referral Network To incentivize my connections for their referrals, I built a referral program.