Building Mobile Games for Legacy Brands like the NBA, The New York Times, and Wordle

Shafik Quoraishee, Senior Mobile/AI Game Developer at the New York Times, discusses the development process behind popular New York Times games such as Crosswords and Connections, along with what they learned about consumer behavior from the highly addictive and viral success of Wordle. Key Takeaways:  How to balance innovation with the legacy of traditional games The importance of user engagement and testing in game development The future potential of AI in creating immersive gaming experiences Guest Bio: Shafik Quoraishee who is a Senior Mobile/AI Game Developer at the New York Times. He works on popular games such as The New York Times Crosswords, Connections, Strands, and Wordle, and is deeply interested in the intersection of AI and accessibility. Previously Shafik was a Senior Android Engineer for the National Basketball Association, and a Senior Data Engineer at Business Insider. Connect with Shafik: Website: https://www.shafikquoraishee.com   YouTube: https://youtube.com/@squoraishee   Medium: https://squoraishee.medium.com/   X: https://x.com/SQuoraishee ---------------------------------------------------------------------------------------- About this Show: The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all! Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together. The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API. Music by: Ari Dvorin Produced by: Sam Laliberte