Episode 09 (Season 2) - Future-friendly Farming - Dairy Farming in 2040

Consumer trends are constantly changing. What consumers think and want impacts the food supply chain and, as a result, your farm and cattle breeding. But how will societal and consumer trends affect cattle breeding in the future? What will farming look like in 2040?To discuss the trends and technologies that will define the farming of tomorrow, we invited an expert geneticist and cattle breeder and an international, award-winning journalist specialising in all aspects of agriculture.Guests:Lars Nielsen, Chief Breeding & Production Officer, at VikingGeneticsChris McCullough, Freelance International Agri-journalistHost: Hielke Wiersma