189. Creating a global brand | Matteo from Gemar

Matteo is the Marketing Manager for Gemar USA and when we met at Balloon Boss Summit I learned so much about their long history and how they've created such a global brand. We covered a lot in our conversation, but two big things you won't want to miss are the new colors they have coming out and their very cool software that helps with design and production planning! You'll also hear about: the cute way the company name came to be how they brought the business over to North and South America the fascinating difference in trends and styles that exist across cultures how Gemar contributes to and invests in balloon artist education through classes, conventions and their design software. It was such a pleasure to have Matteo on to represent a brand that has definitely made a huge mark in the industry! In the UGlu Hotline this week, I share how I use adhesives only between my balloons and avoid using them on customer surfaces if at all possible. Instead, I use a few common rigging products instead.    RESOURCES MENTIONED: 17hats (get 50% off your 1st year)  Balloon Suite  Havin' A Party Wholesale (save 5% with code BRIGHT)  UGlu by Pro Tapes (save 5% at Havin’ A Party with code BRIGHT)  Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 ‬Balloon Boss Mastermind & Summit   PremiumConwin 2024 Bright Balloon Business Planner  ALOFT (save $10 with code BRIGHT) Gemar Creator  ---- Join the book club  50 Ideas for Email Marketing | Join the Bright Balloon email list  courses | templates | planner  @thebrightballoon  The Bright Balloon on YouTube