259. Building your business intentionally | Allyson of Pop Studio Balloons

This week we have another guest curated by BalloonCoach.com, and it’s Allyson from Pop Studio Balloons in Connecticut! She tells us all about how she started Pop Studio Balloons as a side hustle and has since taken herself and her husband full-time in the business. More importantly, though, she shares with us how they’ve intentionally built the business in a way that works for their life.  Hear about her hilarious first “paid” customer, the first item she sold and how she quickly dialed back her offers so that she could focus on being great at the best-sellers.  We also chat about our similar backgrounds in teaching, going to conventions as new balloon artists and of course how Balloon Boss Mastermind has helped our businesses, not just because of lots of help and advice, but mindset shifts as well. It was so fun to hear the details of Allyson’s business growth… everything from the transition from Covid drop offs to event installations, to her branding and process improvements, to earning repeat business through great customer service and experiences, to the tipping point that allowed her husband to join her full-time. Our conversation is lengthy, but jam-packed with so many things to learn from! Thank you Allyson! Then in the UGlu Hotline we get a tip for a good Amazon source!   RESOURCES MENTIONED: 17hats (get 50% off your 1st year)  Balloon Suite  Havin' A Party Wholesale (save 5% with code BRIGHT)  UGlu by Pro Tapes (save 5% at Havin’ A Party with code BRIGHT)  Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 PremiumConwin  2024 Bright Balloon Business Planner  ALOFT (save $10 with code BRIGHT) The Balloon Guild (save 20% with code WeLoveSara20)  ballooncoach.com | Balloon Boss Mastermind & Summit  popstudioballoons.com | @popstudioballoons  - - - - Get bonus episodes 50 Ideas for Email Marketing | Join the Bright Balloon email list  Courses @thebrightballoon  The Bright Balloon on YouTube