The Evolution Of The Music Business with Alex Branson

People who follow me know that I started my career in the music business and I am still very much connected with it. It was a fascinating business when I started in the 90s and I think it is today again a very fascinating business as technology has changed the industry so much that I would call it today the music tech industry. Distribution channels, income streams and marketing strategies have changed and evolved dramatically in this century and of course the music and the artists, too. In this episode, I talk to Alex Branson, a music business expert, who has been on the forefront of the digital transformation of the music business. After many executive roles, VP International at Ingrooves being the most prominent one, Alex is today an independent consultant, working on fascinating projects with Empire, Facebook, Beatport, Rotor Video and other companies. He has also launched his own music industry podcast ABC Music Talk. I gave Alex a hard time, going through his whole CV, as his career really leads us through all the big music biz changes of the century. Some of the questions I ask Alex: -  Why did you leave Ingrooves? (31:57) -  Why did you decide to start your own business? (37:15) -  What is the difference in the life of an executive in the music business to the life of an entrepreneur? (42:07) -  How do you see the future of major labels? (46:17) -  After streaming, could you imagine what the next level of distribution could be? (55:55) -  What is your advice for someone who wants to start his career in the music business today? (1:11:28) This talk with Alex was a great deep dive into the music industry and led us from the golden age in the 90s through the digital evolution into the new golden age, the music tech reality of today. Pull the trigger and become a Business Artist! Find your purpose and make money living it. Join The Business Artist Club here: https://www.businessartist.club More info about Alex Branson: https://www.abcmusic.co https://www.instagram.com/alexbranson/Fb https://uk.linkedin.com/in/alexbranson