Beyond Profit: Why Business is God's Strategy for Unreached People Groups

In this powerful solo episode, Mike Baer dives deep into the core purpose of Business as Mission (BAM), expanding on the traditional "fourfold bottom line" of financial, societal, spiritual, and environmental impact. He introduces a compelling "fifth bottom line": a renewed focus on engaging the unreached people groups of the world. Mike explains why traditional missionary models often can't reach these difficult-to-access areas, and how real businesses, by bringing economic and social value, are uniquely welcomed globally. He shares inspiring stories of how God is bringing the unreached directly to believers' workplaces, from factories in British Columbia to furniture businesses in Jakarta, employing people from some of the largest unreached groups. This episode is a bold call to action, challenging every believer—whether an entrepreneur, employee, or professional—to ask God how their calling can be connected to reaching those who have virtually no access to the Gospel. Discover how your business can be a strategic tool for global discipleship and community transformation, fulfilling the Great Commission in the 21st century. If you're ready to align your work with God's global purpose, this message is for you.📚 Explore Mike Baer’s Books:Books.by: https://books.by/mike-baerTo learn more about Business as Mission, visit Third Path at https://thirdpathinitiative.com where you will find many free and premium resources available to you. You can also learn more on our YouTube Channel at https://www.youtube.com/@BAMwithMikeBaer.