65 - Bree Hafen: Tiger Friday: Turning Passion Into Business

Episode Summary:Bree Hafen, the CEO and founder of the popular dancewear brand, Tiger Friday. Bree shares her journey in the dance world, from childhood dance classes to professional performances with Odyssey Dance Theater, and how her passion for fashion and dance led her to create Tiger Friday. Aiming to provide dancers with stylish, comfortable, and high-quality dancewear, Bree discusses the challenges she faced and how personal experiences, including her injuries, pushed her to pivot and build a business that aligns with her family and lifestyle.Throughout the episode, Bree emphasizes the importance of passion, perseverance, and staying true to your vision, even in the face of adversity. She talks about how her brand has grown over the last six years, focusing on how Tiger Friday empowers dancers to feel confident through what they wear. Bree also opens up about her philosophy of giving back, sharing insights into the Tiger Friday Foundation and their Repurpose Program, which donates gently used dancewear to dancers in need.With a focus on creating meaningful connections, Bree explains how she scouts for talent and collaborates with dancers to design products that reflect their style and needs. This inspiring conversation reveals how passion, grit, and dedication can lead to success in both business and dance.Show Notes:(0:00) Intro to Bree Hafen and Tiger Friday(2:00) Bree’s early dance journey(5:00) Professional dance career with Odyssey Dance Theater(8:15) Transition to teaching and choreography(11:30) The birth of Tiger Friday(13:30) Overcoming challenges of starting a brand(16:30) Inspiration behind Tiger Friday’s bold designs(18:15) Personal experiences shaping the brand(21:00) Family-first approach in business(23:30) Empowering dancers through what they wear(26:00) Tiger Friday Foundation and Repurpose Program(30:00) Tips for dancers to get noticed by brands(33:00) Tiger Society ambassador program explained(36:30) Collaborating with dancers on designs(39:30) Balancing business and family life(42:00) Managing burnout and staying inspired(45:30) What sets Tiger Friday apart(49:00) Future plans for Tiger Friday(52:00) Listener questions on joining Tiger Society(56:00) Bree’s advice for dancers and closing thoughtsBiography:Bree Hafen is an accomplished dancer, choreographer, and entrepreneur, best known as the CEO of Tiger Friday, a dancewear company. Her journey in the dance world began with notable performances, including a summer tour with Disneyland and Disney World, and participation in the Salt Lake City Winter Olympics. She also danced professionally with Utah's Odyssey Dance Theater.In 2012, Bree gained national attention by auditioning for the ninth season of "So You Think You Can Dance." Her audition was memorable not only for her talent but also for the heartwarming moment when her two-year-old daughter, Stella, joined her on stage, captivating both the judges and the audience.Beyond performing, Bree has made significant contributions as a dance teacher and choreographer. She has shared her expertise through various platforms, including writing insightful articles on dance techniques. In one such article, she discusses the distinction between "tricks" and "technique," emphasizing the importance of a solid technical foundation for dancers.As the CEO of Tiger Friday, Bree combines her passion for dance with entrepreneurship, offering innovative dancewear solutions to the dance community. Her leadership reflects a deep understanding of dancers' needs, stemming from her extensive experience in the industry.Connect on Social Media:https://www.instagram.com/breehafen.choreohttps://www.instagram.com/tigerfridayWebsitehttps://tigerfriday.com/