The Business of Healthcare Podcast, Episode 37: Company Offers Fresh Way to Do Healthcare Benefits

The Business of Healthcare Podcast - A podcast by Center for Healthcare Leadership and Management

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Business Technology

Heidi Rasmussen, chief operating officer of freshbenies, joins host Dr. Bob Kaiser to discuss her company’s innovative approaches to healthcare benefits that help consumers save money and become smarter healthcare consumers. Rasmussen, a UT Dallas alumna who earned a bachelor’s degree in business administration from the Naveen Jindal School of Management, co-founded freshbenies with her husband, Reid.