The Business of Healthcare Podcast, Episode 76: Healthcare from the Millennial Perspective

In this episode, host Dr. Bob Kaiser has a conversation with Erin Burns Freeman, vice president with Ackermann Marketing & PR, a firm that specializes in consumer research related to millennial preferences that shape the patient experience in healthcare. Freeman explains how millennials behave more as consumers than as patients in making healthcare choices and what providers must do to adjust to these preferences. How Millennials are Changing the What, When & Where of Healthcare (PDF)