Introducing The Business of Marketing

The Business of Marketing features CEOs, CIOs, CTOs, CHROS, and other C-Suite members to dive deep into the intersectionality of Marketing, Finance, Technology, HR, and the Board Room to drive business growth.As the Role of the CMO and Marketing took a giant leap forward in 2020, given the critical role they play through times of crisis inside and out, it is critical to understand how CMOs can further their credibility and extend their influence across the C-Suite, their organizations and their communities. Bringing in perspective from other seats at the table will shed light on what it takes to be a leading CMO, driving growth collectively.Brought to you by SAP Hosted on Acast. See acast.com/privacy for more information.