The ROI in People, Purpose, and Collaboration with Mastercard’s Michael Fraccaro and Raja Rajamannar

On the latest episode of The Business of Marketing, we sat down with Mastercard’s Michael Fraccaro, Chief People Officer and Raja Rajamannar, President, Healthcare Business and Chief Marketing and Communications Officer to discuss how the role of the CMO has been elevated as a direct result of 2020, the critical need to collaborate in and out of crisis mode, and how they drive growth for Mastercard, together.Tune in to learn more about how they work together to create cross-functional teams, establish clear communications, uphold purpose, build employer brand, develop talent for the future, and present their results to the board.  Also don’t miss Raja’s recap on his new book that launched today, Quantum Marketing, and how Marketing as we know it will forever change moving into the fifth paradigm.Brought to you by SAP Hosted on Acast. See acast.com/privacy for more information.