Brand Aesthetics: A Salon Owner’s Journey with Personal Brand Photography

LEARN PERSONAL BRAND PHOTOGRAPHY WITH PAULA & GET THE WHOLE BUSINESS SYSTEM BUILT OUT FOR YOUThis week I chatted with my VIP client and friend, Katie Lawrence, a salon owner who has booked multiple shoots with me over the years—and who’s proof that branding photos aren’t just a luxury—they’re a necessity for any business that wants to grow and evolve.Katie runs a successful salon and has booked multiple branding shoots over the years as her business expanded. She shares how each session has reflected a new stage in her journey, from launching her business to building a team and refining her high-end brand identity. We also talk about how showing up consistently in polished, professional images has made her business feel cohesive—and how that’s translated into more bookings and brand trust.And Katie opens up about a major social media setback that would have crushed most businesses—but thanks to a strong brand presence (and a killer image bank), she was able to bounce back stronger than ever.If you want to learn how to educate clients on the long-term value of branding photography, this episode is packed with insights that will help you shift their (and shift your) mindset!In this episode, we cover:Why brand aesthetics are more than just "pretty pictures"How Katie used photography to elevate her business and attract premium clientsThe different types of shoots she’s done and how they’ve evolved with her brandThe hidden power of professional imagery in social media and marketingHow to help your clients understand the value of personal branding photography