How to make social media videos that people want to watch with Allison Puryear

How to make social media videos that people want to watch with Allison Puryear: Show NotesPsychologists and therapists need an online presence and a great way of communicating what we do is through video. It is not always easy to feel confident on video on social media. Allison Puryear shows us how we can entertain and educate in our videos. Allison Puryear is a therapist specialising in eating disorders and anxiety in the US who also owns a practice building community called the Abundance party. As you can tell from the name of her community Allison doesn’t create generic, boring content to promote her practice building business or her therapy services. She is a master at being authentic and, frankly, interesting online and I am really pleased that she is here to talk to us today about how you can use video, in an exciting way, to stand out on social media.The highlights: Allison tells us about what she does and why, stemming from her own experiences with eating disorders and private practice 01:15I explain that my passion for putting content out there is because I know how difficult it is to access mental health services 03:16Allison takes us through the reasons why it is a good idea for us to make video for social media 04:10Allison talks about why we should vet our reasons if we are reluctant to make videos 07:05Allison takes us through the common mistakes, beginning with getting hung up on our appearance 10:04Allison talks about the mistakes of not preparing enough or overpreparing 12:41We discuss live videos and the danger of over-editing 14:00Allison talks about the mistaken belief that we need fancy tech to make videos, and how we put things in the way because we are afraid of starting 16:30Allison tells us that the only thing a good video needs to have is great content, and what makes great content 18:56We discuss needing to serve what the client sees as the problem, and how you have to market to the real life situation rather than the psychological formulation 20:14Allison gives us her top tips for making video interesting to look at, beginning with dialling up your energy 23:47We talk about how exposure to yourself on video can help 26:21Allison suggests blocking your view of your face if that’s a hang up, as it’s about what we’re saying, not what we look like 29:08 Allison talks about her tips for batch recording, and why it can reduce the pressure 30:19Allison gives advice for improving reach and encouraging engagement 33:29Links to find Allison:Allison’s Therapy services: https://www.allisonpuryear.com/Abundance party: https://www.abundanceparty.com/Facebook: https://www.facebook.com/abundancepracticebuildingInstagram: https://www.instagram.com/abundance_practice_building/______________________ Do you sometimes wake up at 2 am worried that you’ve made a terrible error that will bring professional ruin upon you and disgrace your family? I’m laughing now but when I first set up in private practice I was completely terrified that I had “missed” something big when setting up insurance or data protection. Even now, three years in, I sometimes catch myself wondering if I have really covered all the bases. It is hard, no impossible, to think creatively and have the impact you should be having in your practice if you aren’t confident that you have a secure business. BUT it can be overwhelming to figure out exactly what...