Marketing an online course for psychologists and therapists part 3: Promoting your freebie with Dr Catherine Hallissey

Marketing an online course for psychologists and therapists part 3: Promoting your freebie with Dr Catherine HallisseyIn this episode I talk to Dr Catherine Hallisey, who is a child psychologist, owner of the Reclaim Parenthood online membership, and creator of the Raising Well Behaved Kids workshop. I'm really excited to have Catherine here to inspire us as we hear about her workshops, because they've been wildly successful, and I'd really like to dive into the secrets of how she’s created that success.The highlightsI welcome Catherine to the podcast and she tells us who she is and who she helps 00:22Catherine tells us what inspired her to create her first workshop 02:03Catherine talks about how she promoted her in person workshops 05:15We discuss Catherine’s experience of setting up a Facebook page 08:16Catherine talks about the membership, which was sparked by the Facebook page 12:04Catherine tells us how she came to offering workshops, and the importance of the title 15:13Catherine talks about the free checklist she offers to promote her evergreen workshops, and how she uses her online community to test ideas 23:31We talk about the importance of building an community and building relationships on social media 28:23We discuss designing your ideal work/life balance 34:49I thank Catherine and she tells us where we can find her online 41:15Catherine encourages us, as psychologists, to bring our expertise and abilities to these spaces 43:17Catherine’s Links:Websites: https://catherinehallissey.comhttps://raisingwellbehavedkids.comFacebook: https://www.facebook.com/CatherineHallisseyPsychologist/Instagram: https://www.instagram.com/catherine.hallissey/**********Do you dream of creating an online course? Are you desperate to reach more people but sceptical that you can ACTUALLY make it work? The truth is a lot of online courses do fail but that isn't because the content is bad. It is because the marketing strategy sucks. The truth is your marketing isn't a separate thing. Talking to the community you want to serve should be part of the development of the course. Getting to know them, giving them free resources and building relationships WHILE you build your course in the background is the key to success that most psychologists and therapists launching courses miss. Well not you! Because you can download my free course creation guide and get yourself on the right track to creating a course people actually want and need.The guide talks you through the first, essential steps you must take when planning your course so you can avoid the expensive mistakes I see so many well-intentioned people making.Get yours at PsychologyBusinessSchool.com (link in the show notes) now. https://psychologybusinessschool.com/creating-a-valuable-freebie-psychologist-course-creation**********Thank you for listening to this week's episode of the Business of Psychology podcast. If you share my passion for doing more than therapy, then make sure you come over and join my...