What is a funnel and why do psychologists and therapists need one in their marketing?

If you have decided that you want to do more than therapy in your business, and if you have ever visited a website that talks about “online marketing” it is HIGHLY likely that Facebook now targets you with lots of ads from Californian online marketing tycoons telling you how to create the perfect “funnel”. It would be very easy to switch off and ignore that messaging because we don’t naturally enjoy the idea of funnelling people. I know I never clicked on anything with that word in it until recently. However, now I understand it, I actually think, a little like the ideal client avatar that we looked at a few episodes back, that we need to know about funnels and how to use them. See full show notes and download 14 steps to a simple launch at psychologists.drrosie.co.uk