#163 - Finding New Ways To Do Business In A Brand New World

In this episode, we talk with Guy Robinson, the founder and CEO of the Coalition Agency based in London, England. Our conversation covers how the college live music market has mostly disappeared due to not only the pandemic but new tastes and lifestyles in the young adult market in how they approach their music and discover new artists without attending shows. We also discuss how his company found a new way of creating live productions that attract a new audience in a format not previously considered the norm when it comes to concerts. Guy shares his experience in pivoting to run the first ever drive through live theater shows during the pandemic. He also explains how he handles the logistical challenges faced from putting on large scale pop up events at various locations, and how he overcame them, along with the impact of Covid, and how his company successfully adapted in response to the pandemic. The Coalition Agency represents, imagines, and delivers dynamic shows, artists, and brands worldwide. Their artists include Nick Grimshaw, Greg James, and Ministry of Sound, as well as owning music and entertainment brands such as "Just Can't Get Enough 80's" and their recently launched "Car Park Party." www.coalitionagency.com www.carparkparty.com The Business Side of Music ™ © 2021 Lotta Dogs Productions LLC Showrunner and Executive Producer Emeritus: Tom Sabella Producer and Host (the guy who has a face for podcasting): Bob Bender Co-Producer - Audio/Video Editor (the man behind the curtain): Mark Sabella Director of Video and Continuity (the brains of the entire operation): Deborah Halle Marketing and Social Media (all knowing): Sarah Fleshner for 362 Entertainment All Around Problem Solver (and Mental Health Therapist for us): Connie Ribas Recorded inside an old beat up Airstream Trailer located somewhere on what’s left of Music Row in Nashville TN (except during the Covid 19 pandemic, then it's pretty much been accomplished VIA Zoom or over the phone, with the exception for those fearless enough to come to Bob Bender's dining room… and there have been a few that have survived). Mixed and Mastered at Music Dog Studios in Nashville, TN Editing and Post at Midnight Express Studio located in Olian, NY Production Sound Design: Keith Stark Voice Over and Promo: Lisa Fuson Special Thanks to the creator and founder of the podcast, Tom Sabella, along with Traci Snow for producing and hosting over 100 episodes of the original "Business Side of Music" podcast and trusting us to carry on their legacy.  Website: If you would like to be a guest on the show, please submit a request to: [email protected] If you’re interested in becoming a sponsor for the show, let us know and we’ll send you a media / sponsorship kit to you. Contact us at [email protected]