#289 - Do You Know What Your Brand Is?

Do you know what your brand is? Are you seeking more streams and likes as is the norm these days, or are you wanting a bigger picture that incorporates who you actually are as not only an artist, but as an individual working in the music industry. Something that is sustaining to your career, and sets you above all the noise and clutter in social media, and ultimately the music business? Rick and Melissa Core Caballo, who are founders of the Nashville TN, and Wollongong Australia based Dead Horse Branding have taken the lead in creating a curriculum called DH7, which is being taught in college, along with online courses, which incorporates the top 7 seven formulas to help create and launch your brand. These include; Strategy, logo, photography, website, a marketing and social media plan, publicity, along with distribution and licensing. Rick and Melissa have put these together, to help create that branding needed these days for the artist seeking a successful career. www.deadhorsebranding.com © 2023 Lotta Dogs Productions LLC Showrunner and Executive Producer Emeritus: Tom Sabella Producer and Host (the guy who has a face for podcasting): Bob Bender Management Representation: Chuck Thompson for Thompson Entertainment Group, LLC Co-Producer - Audio/Video Editor (the man behind the curtain): Mark Sabella Director of Video and Continuity (the brains of the entire operation): Deborah Halle Marketing and Social Media (all knowing): Sarah Fleshner for 362 Entertainment All Around Problem Solver (and Mental Health Therapist for us): Connie Ribas Recorded inside what could be an old beat up Airstream Trailer located somewhere on what’s left of Music Row in Nashville TN (Man we sure do miss Noshville, and the Longhorn Steakhouse) Mixed and Mastered at Music Dog Studios in Nashville, TN Editing and Post at Midnight Express Studio located in Olian, NY Production Sound Design: Keith Stark Voice Over and Promo: Lisa Fuson Special Thanks to the creator and founder of the podcast, Tom Sabella, along with Traci Snow for producing and hosting over 100 episodes of the original "Business Side of Music" podcast and trusting us to carry on their legacy. Website: If you would like to be a guest on the show, please submit a request to: [email protected] If you’re interested in becoming a sponsor for the show, let us know and we’ll send you a media / sponsorship kit to you. Contact us at [email protected] The views, thoughts, and opinions expressed on this show provided by the guest(s), are those of the guest(s) own, and do not necessarily represent the views, thoughts, and opinions of the host or producers of this podcast. The material and information presented here is for general information purposes only. The Business Side of Music’s name and all forms and abbreviations are the property of its owner (Lotta Dogs Productions LLC), and its use does not imply endorsement of or opposition to any specific organization, product, or service. Copyright © 2023 Lotta Dogs Productions, LLC, All rights reserved.