Copywriting Tips Every Business Owner Needs For 2023 with Megan Smyth

“Good copy always connects before it converts.”—  Megan SmythMany entrepreneurs would say that making sales is the trickiest part of their business — but having the right copy on your website can help you sell your offers while you sleep!After realizing three years into her pre-med degree that she was chasing someone else's idea of success, my guest Megan Smyth decided to start her own business, one that allowed her to make her own roles, empower other women, and (most importantly) required zero knowledge of organic chemistry. Now, she helps female coaches make more sales through personality-filled website and email copy that converts!In this conversation, we chat about everything from money-making copy to market research to mindset shifts. Tune in to learn Megan’s top tips for improving your sales skills, the biggest copywriting mistakes that business owners make, and how effectively to create urgency in your copy. You won’t want to miss it!In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌How the new trend toward empathy-driven marketing will help you better connect with your ideal customersThe low-key ways that you are already gathering powerful market research — and how to benefit from itThe 3 questions that your copy MUST answer to drive conversations (and more sales)!Guest bio: Megan Smyth is a sales copywriter for trailblazing female entrepreneurs. Through her in-depth research process, personality-filled copy, and pull-no-punches consulting, she helps mission-driven founders distill their vision for change into a powerful message, uniquely crafted with equal parts art and science.  Highlights:‌ ‌00:50  Intro01:38  Meet Megan Smyth02:41  Sales & women entrepreneurs04:29  Mindset challenges05:22  Shift in sales methods & new marketing trends07:00  Market research09:06  3 questions copy must answer 10:10  Creating urgency11:27  Biggest copywriting mistake 12:32  Overcoming objections14:08  Building a sales funnel16:54  Sales strategy for introverts & extroverts18:25  Takeaway & ideal client avatar20:57  Conclusion ‌Links:‌ ‌  Megan Smythhttps://megansmyth.com Instagram: @copybymeg Main website 🡪 https://shemeansprofit.comCalendar link --> https://calendly.com/shemeansprofit/30miMini-courses --> https://melissa-houston.thinkific.com/courses/the-debt-repayment-calculatorhttps://melissa-houston.thinkific.com/courses/pay-yourselfhttps://melissa-houston.thinkific.com/courses/personal-net-worth-calculator-mini-coursehttps://melissa-houston.thinkific.com/courses/the-ultimate-budget-binder-mini-courseFollow me on:IG @melissahoustoncpa    LinkedIn @melissahoustoncpa