Following Your Gut & Selling Kombucha

“We started it in the farmer’s market in 2012… we’re in about 45,000 stores now in the US.”—  Daina TroutDaina Trout turned a mission to promote gut health into a source of big wealth!The wellness entrepreneur is a co-founder of Health-Ade, a business she started in 2012 with her husband and best friend. Originally just a tiny booth in a farmer’s market, Health-Ade is now a thriving online business that sells bubbly probiotic kombucha teas designed to unlock the power of your gut.It’s about more than just digestion. Your gut health actually plays a role in mood, energy, immunity, blood sugar, and even sleep!When Daina and her co-founders first started Health-Ade, they had very little experience or money — but they had a whole lot of drive and passion. How did they grow their tiny business from a humble market booth to a team of 200 people with a signature product line carried in over 45,000 stores in North America?The first years weren’t easy — Daina and her husband were living on $7 a day. But they managed to attract investors and soon grew their fizzy empire!Listen now to hear the inspiring story of Health-Ade!In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌✔  The biggest challenges that Daina faced when starting up Health-Ade and putting her kombucha into mass production✔  How Daina maintained a positive mindset during the eight-year journey to profit✔  Why Health-Ade is undergoing a post-Covid brand refreshAbout Daina Trout: Daina Trout has a degree in nutrition, but she isn’t your typical nutritionist. She believes in a holistic approach to health and brings that to her popular kombucha brand, Health-Ade.  Highlights:‌ ‌01:20  Meet Daina Trout03:05  The rise of kombucha04:30  Daina’s nutrition background09:31  Biggest challenges11:01  Lean early days15:07  Resilience & patience18:35  Brand refresh23:51  Kombucha description & benefits25:46  TakeawayLinks:‌Daina Trouthttps://health-ade.comInstagram: @dainatrout, @healthadehttps://www.facebook.com/HealthAde  The Business Society: https://thebusinesssociety.co5-Step Roadmap to Biz Finance Freedom: https://melissahoustoncpa.lpages.co/5-step-biz-finance-roadmapBiz Basics: https://melissahoustoncpa.lpages.co/biz-basics-long-form-sales-pageThe 20 Minute Money Method: https://melissahoustoncpa.lpages.co/the-20-minute-money-methodConfident Cash: https://melissahoustoncpa.lpages.co/mm-cfo-long-form-sales-pagePersonal Finance Money Method: https://melissahoustoncpa.lpages.co/moneymethodmembership  Want more tips and inspiration? Follow me on Twitter @melissahcpa and Pinterest @melissahoustoncpacga and visit my website: https://www.melissahoustoncpa.com