Long Distance Business: Plant Based Juniors

“If you want to monetize [a blog], digital products are kind of where it’s at these days… the key is finding a niche category.”—  Whitney EnglishWhat if you could crack the code of getting your child to LOVE vegetables?Dieticians Whitney English and Alex Caspero have. Whitney and Alex are the founders of Plant-Based Juniors (AKA PBJ), an online community for parents looking for evidence-based resources and advice for adopting safe, healthy, plant-based diets for their kids and during pregnancy. They’re also the authors of The Plant-Based Baby and Toddler, among other books devoted to plant-based prenatal and pediatric nutrition.The PBJ community isn’t just for vegans — it’s for anyone looking to get more vegetables on their plates!The market responded strongly to the launch of PBJ, which has been featured in Women’s Health, Eating Well, and The Bump. Together, Alex and Whitney have successfully grown PBJ into a thriving, profitable community — despite living in different states and time zones!In this conversation, we discuss the popularity of plant-based products, how they monetized PBJ, and how they got a book deal.In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌✔  How they dealt with the challenge of launching PBJ while running multiple businesses✔  The strategy they used to expand their range of digital products✔  Whether the new wave of processed plant-based alternatives are actually healthyAbout Whitney English and Alex Caspero: Whitney and Alex are dieticians, founders of the Plant-Based Juniors online community, and authors of The Plant-Based Baby and Toddler, written to help ALL parents get MORE plants on the plate — right from the start!Highlights:‌01:25  Meet Whitney English & Alex Caspero03:13  Plant-based diets for kids04:41  How PBJ started07:14  Start-up challenge09:27  The Plant-Based Baby and Toddler10:14  Food outside the home11:47  Processed plant-based foods14:03  Monetization & digital products21:12  Book deal22:44  Profits & expanding offers26:20  TakeawayLinks:Whitney English & Alex Casperohttps://plantbasedjuniors.comhttps://plantbasedjuniors.com/plant-based-baby-and-toddlerInstagram: @plantbasedjuniorsThe Business Society: https://thebusinesssociety.co5-Step Roadmap to Biz Finance Freedom: https://melissahoustoncpa.lpages.co/5-step-biz-finance-roadmapBiz Basics: https://melissahoustoncpa.lpages.co/biz-basics-long-form-sales-pageThe 20 Minute Money Method: https://melissahoustoncpa.lpages.co/the-20-minute-money-methodConfident Cash: https://melissahoustoncpa.lpages.co/mm-cfo-long-form-sales-pagePersonal Finance Money Method: https://melissahoustoncpa.lpages.co/moneymethodmembershipWant more tips and inspiration? Follow me on Twitter @melissahcpa and Pinterest @melissahoustoncpacga and visit my website: https://www.melissahoustoncpa.com

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The She Means Profit Podcast is devoted to helping entrepreneurs master their finances and launch, grow, and scale their businesses. Simple, digestible, actionable advice from Melissa Houston, an accredited CPA with over 20 years of experience. Real business owners, real talk, real solutions.