Public Relations & Business: Why PR Is Good For Your Bottom Line

All press is NOT good press, but good press can almost always translate into better profits for a business. The world of public relations can potentially sound intimidating, but studying and implementing some solid PR strategies only helps your business in the long run.Just what is PR anyway? What does it do? PR is, essentially, exposure for your brand that feels organic. It’s entwined with other sources and thought leaders, so you and your brand are being pre-vetted. It gives you authority. ...