#132: The Buyer’s Survival Instinct in Sales Pt. 1 with Dr. John Medina

Dr. John Medina, author of Brain Rules, discusses with Jeff why your buyer makes purchases at all.  While we understand that there is an emotional component to the making of a sale, there is an even deeper primal motivation that the brain uses - survival.  So, how does that shirt or car or purse play into survival? Find out in this episode of The Buyer’s Mind ===================================== Get your sales question answered on The Buyer’s Mind podcast! Email us at [email protected] or give us a call at (844) 547-4673 Extension 1.    Want more of Jeff Shore’s advanced sales strategies? Visit www.JeffShore.com to download free sales tools & resources. Or come join the Jeff Shore Community on Facebook https://www.facebook.com/JeffShoreCommunity  =====================================