Driving your Marketing with Data
The Cambridge Marketing Podcast - A podcast by LightBlueMedia
![](https://is3-ssl.mzstatic.com/image/thumb/Podcasts125/v4/64/34/c0/6434c060-4ac2-becc-a78d-0b22e2822f19/mza_17553454304546922325.png/300x300bb-75.jpg)
Categories:
This week my guest is Emily Holmes - who is the SEO and Optimisation lead at Anglian Home Improvements. We discuss the different types of data we use, what A/B testing is and how to measure success.