Opinionated Marketers on: FIRST MOVER ADVANTAGE

Does it matter if you're the first person into a new space?  So often, we think of these pioneers as having the upper hand.  However, as Charles Nixon and Kiran Kapur discuss, it doesn't always pay to be a trailblazer... Further reading here: https://uk.bookshop.org/books/inside-the-tornado-marketing-strategies-from-silicon-valley-s-cutting-edge/9781900961585