Opinionated Marketers on: Incentives

This week we touch on two topics.  1 - How bad incentives ruin good marketing and 2 - Pricing, and so called 'Sham Sales'.  Charles Nixon and Kiran Kapur discuss, with further reading here https://www.marketingweek.com/how-bad-incentives-ruin-good-marketing/ and https://www.ft.com/content/9cc9126f-2537-4bce-a36f-2b7bd4c1b01f.