Opinionated Marketers on: MARKETING BUDGETS
The Cambridge Marketing Podcast - A podcast by LightBlueMedia
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This week our Opinionated Marketers take issue with an article in Marketing Week; suggesting that a government marketing campaign is encouraging business to slash marketing budgets. But is that actually true?! Kiran Kapur and Charles Nixon investigate. https://www.marketingweek.com/government-campaign-slash-prices-cut-marketing/