Opinionated Marketers on: SUPPLY CHAINS

Today, one of the world's largest port and terminal operators claims the only way to resolve the current supply chain crisis is to reduce consumer demand.  So how do marketers square that circle?  Kiran Kapur and Charles Nixon discuss, with further reading here: https://www.ft.com/content/747be2c8-7ee8-4ec3-9725-a2fdbebc937d