Opinionated Marketers on: THE LONG VIEW

This week our Opinionated Marketers touch on subjects such as  "Reputation Management" and "Crisis Communication" - prompted by topical events like supply shortages and Yorkshire Cricket Club's racism scandal.  Kiran Kapur and Charles Nixon discuss, with further reading here. https://influenceonline.co.uk/2021/11/05/yorkshire-county-cricket-club-racism-and-how-not-to-manage-a-crisis/