The women of cannabis

A lot has changed for the cannabis industry in the last 10 years. Yet, one thing we can’t seem to shake is the negative stigma that follows it around. In this episode, we speak with a woman who once feared and dismissed cannabis, only to become an activist for it in later life. “I thought it was dangerous,” says Joyce Gerber, “I believed it killed brain cells.” This all changed for Joyce when she and her husband traveled to Denver to experience cannabis under the guidance of industry expert, Goldie from City Sessions. Ever since then, Joyce has enjoyed a different outlook on cannabis, normalized it in her private life, turned it into a second career, and aims to tear down the stigma attached to it for the broader public. “It's not my natural habitat. People think this is some joke. They think it's a bunch of guys on a couch eating Cheetos. Maybe that was my preconception as well. [Now], I’m working in this industry, and every week I’m bringing on a new professional to talk on The Canna Mom Podcast about what they're doing in the industry. It's transformative.”With this mission in mind, Joyce was able to create a successful podcast during the height of the COVID-19 pandemic in 2020. In her pursuit to share stories of hope and to change the narrative, Joyce has interviewed over 50 inspirational guests and continues to be an advocate for cannabis change.   Produced by Elana Goldberg and Michael Schaeffer Omer-Man. The Cannabis Enigma is a co-production of The Cannigma and Americans for Safe Access. Music by Desca.Links Mentioned in Today’s Episode:The Canna Mom Show The Canna Mom Show on FacebookThe Canna Mom Show on InstagramThe Canna Mom Show on LinkedInJoyce Gerber on LinkedInThe CannigmaCity Sessions Dr. Dustin Sulak