EP#055 Jeri Williams | How An Accountancy Rebel Grew An Award-Winning Business
The Executive Career Jump Podcast - For Executive Leaders On The Move - A podcast by Andrew MacAskill
Welcome to Episode Fifty Five (Season Three) of the Executive Career Jump Podcast with your host, Andrew MacAskill!Our guest in the hot seat today is Jeri Williams, founder of Smooth Accountancy.Tired of boring, old-fashioned financial firms who still correspond via pigeon, Jeri wanted to disrupt the sector and bring a modern approach to one of the world’s oldest professions. Fast forward five years and Smooth has gone on to win several business awards and works with over 500 clients, including those from the E-commerce, construction, property, marketing, IT, and beauty sectors.In this episode you will discover:Why being a salesperson is so vital when starting your own businessHow Jeri has used social media and video to grow her business so quicklyHow sector disruption can work as your USPAnd of course...how not all accountants are “boring”Linkshttp://www.smoothaccounting.co.uk/https://www.linkedin.com/in/jeri-williams-fca-99183516a/
