Selling CFO Advisory Services

In this episode of The CFO Project Podcast, host Adam Lean sits down with Tom Griffiths, a fellow CFO and founder of Synergy CFO Solutions, to discuss how accountants and finance professionals can effectively sell CFO advisory services. Tom shares insights on changing the mindset around sales, uncovering a prospect's true needs, and handling objections productively. He emphasizes the importance of understanding the prospect's goals and positioning the CFO services as a solution to their probl...