72. TOP Sales MISTAKES (Growth Killers!)

The CFO Report - A podcast by Michael King - Tuesdays

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Join me at The CFO Accelerator Live in Dallas, TX, May 15-17, 2024. This is our conference that is exclusively for Fractional and Virtual CFOs! Click the link below to secure your ticket: https://www.thecfoacceleratorlive.com ---------------------------------------------------------------------------------------------------------------------------------------- The lifetime value of a fractional CFO client can easily exceed half a million dollars.  That's why it breaks my heart to see so many new fractional CFOs making the same five big mistakes when it comes to sales calls. 💔 Even one of these mistakes can be the difference between landing a client and losing them forever. Over the last seven years of running my own firm, I've made these mistakes. Countless times, and it's cost me millions of dollars.  I’m breaking down each of these five mistakes, and I'm gonna show you how you can avoid them forever. LINKS I MENTIONED IN THIS EPISODE - 👉  Ignition - The only platform I trust for contracts and payments. Save 50% for 3 months: https://cfo.thecfoaccelerator.com/ignition👉 FREE 8 Step CFO Framework: https://www.cfosalesframework.com/ CHECK OUT MY FREE WEEKLY NEWSLETTER -  😀 The 5 Minute Fractional CFO - Every week I share 1 actionable tip to help you start, scale, and optimize your CFO services (and you can read it in 5 minutes or less!) - https://cfo.thecfoaccelerator.com/newsletter MY FREE ONLINE COURSE: 💰 CFO Sales Masterclass - My 8 Step Sales Framework for closing CFO clients - https://cfo.thecfoaccelerator.com/sales MY FRACTIONAL CFO PROGRAMS: 👉 The Inner Circle - Live training every month to help you scale your Fractional CFO firm - https://cfo.thecfoaccelerator.com/innercircle 👉 The CFO Academy - My flagship course for quickly starting and scaling your CFO firm - https://cfo.thecfoaccelerator.com/academy MY FAVORITE FIRM TECH:  ✅ G-Accon - I save 40 hours a month with G-Accon. Save 30% here: https://cfo.thecfoaccelerator.com/accon✅ Ignition - The only platform I trust for contracts and payments. Save 50% for 3 months: https://cfo.thecfoaccelerator.com/ignition✅ Kajabi - Love this for my website and marketing:https://app.kajabi.com/r/WaFg8TLv MY KEY LINKS 🌎 Website - https://www.thecfoaccelerator.com👋 LinkedIn - https://www.linkedin.com/in/iammichaelking WHO AM I?  I'm Michael King. A nuclear engineer turned Fractional CFO. I've spent the last 7+ years scaling my Fractional CFO firm, KFE Solutions. During that time, I've realized the enormous impact that fractional CFOs can have for their clients, their families, and themselves. Now, I help other fractional CFOs learn how to maximize their own impact!  PS - Some of the links in this description are affiliate links that I get kickbacks from 😀