81. How to Identify Leads That Can't Afford Your Services

Join me at The CFO Accelerator Live in Dallas, TX, May 15-17, 2024. This is our conference that is exclusively for Fractional and Virtual CFOs! Click the link below to secure your ticket: https://www.thecfoacceleratorlive.com ---------------------------------------------------------------------------------------------------------------------------------------- Have you ever found a lead that wants to hire you as their fractional CFO and you're super excited to work with them?  👉They're the right size👉They're in the right industry👉They have the right mindsets and valuesYou know they would make an amazing client only to get on the sales call and find out that their revenues are a fraction of what they led you to believe, which means there's no way they're ever going to be able to afford your services. This is completely frustrating, but it's also completely avoidable. In this episode of the CFO Report, I'm talking to one of my Inner Circle members, who ran into this exact situation at a recent networking event. What was the advice that I gave him so that he can make sure this never happens again?  Let's dive in and find out.  CHECK OUT MY FREE WEEKLY NEWSLETTER -  😀 The 5 Minute Fractional CFO - Every week I share 1 actionable tip to help you start, scale, and optimize your CFO services (and you can read it in 5 minutes or less!)  - https://cfo.thecfoaccelerator.com/newsletter   MY FREE ONLINE COURSE: 💰 CFO Sales Masterclass - My 8 Step Sales Framework for closing CFO clients - https://cfo.thecfoaccelerator.com/sales   MY FRACTIONAL CFO PROGRAMS: 👉 The Inner Circle - Live training every month to help you scale your Fractional CFO firm - https://cfo.thecfoaccelerator.com/innercircle 👉 The CFO Academy - My flagship course for quickly starting and scaling your CFO firm - https://cfo.thecfoaccelerator.com/academy   MY FAVORITE FIRM TECH:  ✅ G-Accon - I save 40 hours a month with G-Accon. Save 30% here: https://cfo.thecfoaccelerator.com/accon ✅ Ignition - The only platform I trust for contracts and payments. Save 50% for 3 months: https://cfo.thecfoaccelerator.com/ignition ✅ Kajabi - Love this for my website and marketing: https://app.kajabi.com/r/WaFg8TLv   MY KEY LINKS 🌎 Website - https://www.thecfoaccelerator.com 👋 LinkedIn - https://www.linkedin.com/in/iammichaelking   WHO AM I?  I'm Michael King. A nuclear engineer turned Fractional CFO. I've spent the last 7+ years scaling my Fractional CFO firm, KFE Solutions. During that time, I've realized the enormous impact that fractional CFOs can have for their clients, their families, and themselves. Now, I help other fractional CFOs learn how to maximize their own impact!    PS - Some of the links in this description are affiliate links that I get kickbacks from 😀