The Designer's Guide to Social Media

Get to know our social media savvy guests:

Experienced designer Alyssa Kapito launched her design firm using Instagram. Kapito is known for restrained but sumptuous apartments, lofts, and beach houses, where she mixes classic vintage pieces, subdued palettes, and luxurious textures, and her work has been featured in numerous publications including Architectural Digest, Elle Decor, and Vogue. She also has more than 150K followers on Instagram. 

For the past 23 years, Cara Woodhouse has been creating interiors with bold contemporary furnishings, texture-rich rugs, and colorful accents, bringing a sense of fun and energy to family living. Along with designing, she is also a brand ambassador for various companies and a social media influencer. She has more than 200K followers on Instagram.

Skylar Frederick is the social media manager at Chairish, which has about 300K followers on Instagram.

In this episode, our guests tackle:

• How Instagram benefits designers through product lines, clients, and more
• The importance of high-quality visuals on Instagram
• Creating social media goals
• Quality over quantity in posting
• The value of cohesive and compelling branding
• Using Pinterest to communicate with clients about style
• Crafting authenticity on social media
• Incorporating video into social media practice
• Agreed-upon rates for collaborations / partnerships on Instagram
• Advice for young designers launching their firms on Instagram

Additional resources:

• Social Media Tools You Should Be Using via Chairish
• How to Create a Social Media Marketing Strategy in 8 Easy Steps via Hootsuite
• How to Build Your Social Media Marketing Strategy for 2020 via Sprout Social

Connect with Chairish and our guests on Instagram:

• Chairish: @chairishco
• Michael Boodro: @michaelboodro
• Alyssa Kapito: @alyssakapitointeriors
• Cara Woodhouse: @carawoodhouseinteriors
• Skylar Frederick: @skylar_allen